Increase efficiency, leverage technology, and lean on carrier resources are just a few ways to boost revenue and productivity
For small commercial, think low touch, high volume:
Master an efficient process, then look to expand into verticals or geographic regions that complement what you are doing well.
Is it good to work with lots of carriers or should I limit myself?
Maintaining direct appointments with many carriers may not be possible. This is where technology comes into play. Bold Penguin has narrowed down question sets so one question set returns multiple carrier quotes. In addition to the direct appointments you do maintain, you can expand your market access through sub-appointments available on the Bold Penguin Terminal. To learn more about the specific carriers and lines of business available to you, request a demo and a Bold Penguin representative will contact you to schedule a one-on-one discussion.
What KPIs do you recommend setting for someone brand new to commercial?
Challenge yourself to either a time limit or call number per week. Don’t focus on premium numbers, focus on activity. Spend four hours per week on commercial. Make the commitment of time -- that’s the first KPI.
Are lead generators affordable for agents who are just getting started with small commercial insurance?
Leads can be affordable if done correctly. You don’t want to pay for a lead that ten other people also bought. Make sure you’re working with a lead generation source that validates and is only selling to you. The Bold Penguin Exchange is a marketplace to buy and sell leads. You set your budget and decide what your maximum bid per lead is.
See first hand how the Bold Penguin Terminal can help you access more carriers, find new prospects, and grow your business with effortless quote and bind technology.
This month, we feature Dallas Ramey, Bold Penguin’s Director of Customer Success. Dallas offers insights into her team, their dedicated account support to improve the customer experience for the insurance agents who use the Terminal.
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