California Privacy Notice

Introduction 

Thank you for visiting boldpenguin.com. This California Privacy Notice provides information about the privacy practices of Bold Penguin, Inc. (“Bold Penguin”, “we”, “us”). It is a supplement to our Privacy Policy which we encourage you to read. This Privacy Notice applies only to residents of the State of California.

This Privacy Notice does not cover our collection, use, and disclosure of information related to employees or job applicants. If you have any questions about our privacy practices related to employees and job applicants, please review our Employee Privacy Notice. This Privacy Notice also does not apply to our collection, use, or disclosure of Personal Information (as defined below) in performing data processing services on behalf of our clients (collectively, “Clients”).

Information Collected

We may collect the following types of information from or about you or concerning your computer or device, which may include information that can itself be used to identify and contact you or which is capable of being associated with you (“Personal Information):

  • Identifiers such as name, user ID, password, email address, phone number, billing address, social security number, driver’s license number, Federal Employee Identification Number
  • Commercial Information such as inquiries about or history of purchases of our products and services, payment information including credit card number, vehicle information number
  • Internet or Other Electronic Network Activity Information such as the URL of the website you visited, website visitor preferences
  • Audio, Electronic, Visual, Thermal, Olfactory, or Similar Information such as call recordings, chat/text message transcripts, and video recordings of your interactions with our websites and services
  • Professional or Employment-Related Information such as job title, employer/company name, professional licensure
  • Personal Information as Described in Cal. Civ. Code § 1798.80(e) only to the extent collected in an above category

Some of the Personal Information listed above may be considered sensitive under relevant privacy laws (“Sensitive Personal Information”). This includes social security number and account access credentials (user ID and password). Each type of Sensitive Personal Information may overlap with a category of Personal Information listed above.

We may also receive certain information that may be provided by your browser or mobile device, including:

  • Browser Information
  • Operating System Information
  • Mobile Device Information (e.g., device identifier, mobile operating system, etc.)
  • IP Address
  • Pages Accessed
  • Time of Visit
  • Time of Last Visit
  • Referring Site, Application, or Service, including the relevant Search Queries that led you to Bold Penguin’ website

When we can reasonably link the information we collect from your browser or mobile device to you it is considered Personally Information under the categories of Identifiers or Internet or Other Electronic Network Activity as appropriate.

Use of Your Information

We may use your information to:

  • Enhance or improve the functionality of websites, products, or services.
  • Process transactions.
  • Send email messages and other updates about Bold Penguin websites, products and services, including requests for your agreement on policies such as this Privacy Notice and our Terms & Conditions.
  • Send commercial email messages and engage in other marketing about our websites, products or services, and respond to inquiries.
  • Comply with legal obligations and enforce our legal rights and the legal rights of others.
  • Perform day-to-day business functions such analytics, accounting, forecasting, and meeting our contractual obligations.
  • Assert legal rights and defend against legal claims.
  • Perform any other function that we believe in good faith is necessary to protect the security or proper functioning of our websites, products, or services.

We may use Sensitive Personal Information to facilitate your access to our products and services and process transactions requested by you. We do not sell Sensitive Personal Information or share Sensitive Personal Information for cross-context behavioral advertising purposes.

Third-Party Disclosures

We may share your Personal Information with other companies who do not provide services to us (“Third Parties”). When we use the word “share” in this Privacy Notice, we mean sharing solely for targeted or cross-context behavioral advertising purposes. In the past twelve months we have shared Personal Information as follows:

Category of Third Party

Ad networks & ad technology providers including, but not limited to, social media companies and search engine providers

Sale or Sharing (for targeted or cross-context behavioral advertising)

Sharing
Purpose of Sale or Sharing

To facilitate our advertising of our products and services

Categories of Personal Information Sold or Shared

Identifiers; Commercial Information; Internet or Other Electronic Network Activity Information; Personal Information Described in Cal. Civ. Code § 1798.80(e).

Category of Third Party

Sale or Sharing (for targeted or cross-context behavioral advertising)

Purpose of Sale or Sharing

Categories of Personal Information Sold or Shared

Ad networks & ad technology providers including, but not limited to, social media companies and search engine providers

Sharing

To facilitate our advertising of our products and services

Identifiers; Commercial Information; Internet or Other Electronic Network Activity Information; Personal Information Described in Cal. Civ. Code § 1798.80(e).

We do not knowingly sell or share Personal Information of individuals under the age of 16 to Third Parties. We do not sell Personal Information. You may make a Do Not Sell or Share My Personal Information request by calling us toll-free at 888-949-6778 or by using our online submission form.

Record Retention

We retain your Personal Information for as long as we have a relationship with you. We also retain your Personal Information for a period of time after our relationship with you has ended where there is an ongoing business need to retain it. This includes retention to comply with our legal, regulatory, tax, and/or accounting obligations.

Contact Us

If you have any questions about this Privacy Notice or our privacy practices, please contact us at privacy@boldpenguin.com.

Amendments

We may update this Privacy Notice from time to time without prior notice. When we make material changes this policy, we may choose, but are not required, to notify you by email message and ask you to accept the changes.  But in any event, we will publish notice of any such material changes on our website, and the continued use of our website, product or service will constitute your acceptance of those changes.

Last Modified: 03/22/2023